I’m currently founder of Matridiana, a consultancy firm specialised in online marketing strategy. We cover from A to Z, from strategy diagnosis and definition to campaign optimization. Our motto is ‘we want to be part of your team’. We are a group of senior marketers that love to do the job personally.
I’m specially focused in strategy, online marketing, digital analytics and social media.
I started working in digital marketing in 1.999. Since then I’ve worked for companies (Movistar TV, ING Direct, Vocento) and digital marketing agencies (iCrossing, Secuoyas, Click! Marketing), so I’ve acquired experience in both “sides”.
Additionally I teach and give conferences about digital marketing, web analytics and social media in several schools and events (Kschool, Instituto de Empresa, ESADE, Expomarketing Bogotá, Ned Lima, Digital Day México, CEU, Ecommerce Day Chile, ISIL, ESDEN, Universidad de Palermo, IAB Argentina, Innova Bilbao, Congreso Web Zaragoza, Conversion Thursday…).
I’ve cowritten three books. The last (Marketing Analytics: how to define and measure an online strategy).
My personal blog has been awarded every year since it’s was launched (2009 to 2016).